Strategic Research
We materialize actionable concepts, detonators of innovation. Meet some of the projects in our areas of expertise developed in Mexico, Canada, United States, Central and South America.
MORE INNOVATION
Areas of expertise
Success stories
Consumer Understanding
Profiling of millennial beer consumers and generation of strategic innovation.
Segmentation of the female purchasers of Jarcería and generation of innovation at the point of sale.
Baseline study for the generation of a new value offer in the collateralized loan market.
Identification of purchasing drivers and generation of innovation lines for diapers.
Brand Positioning
Positioning diagnosis and strategy generation in ceramic faucets and furniture.
Brand Tracking and generation of positioning paths for rigging products.
Monitoring brand awareness and promotional activities for its three main white goods businesses.
Brand Health Diagnosis among University Stakeholders in Puebla.
Shopper Experience
Audits of operating processes in all movie theater, cafeteria and food complexes.
Experience evaluation program with incognito clients throughout the country.
Mystery Shopper program for retail and loan services.
Tenant satisfaction and shopping mall experience program.
Product Test
Evaluation of new launches.
Tasting tests of food and perfume fragrances.
Simulation of white goods sales floor for prototype evaluation.
Cake cream tests.
Package Test
Logo, packaging and positioning test for the cheese category.
Evaluation of new brand image.
Logo, packaging and positioning test for the liquid milk category.
Workshop how to make a good packaging?
Experience in the USA
Product Testing at Central Location
Category: Packaged foods.
City: Los Angeles.
Objective: Select the best alternative for the Anglo-Saxon and Hispanic markets.
Methodology: Face-to-face interviews in Shopping Malls.
Desk Research and Manager Interviews
Category: Motor casings.
City: USA.
Objective: To know the size of the market and lead generation.
Methodology: Desk research and telephone interviews with purchasing managers.
In-depth Interviews
Category: Personal insurance and money remittance services.
City: Los Angeles and Dallas.
Objective: Determine the business potential.
Methodology: Face-to-face interviews with immigrants.
Online Studies
Category: Miscellaneous, mass consumer products.
City: Various.
Objective: To know the image and positioning of different brands.
Methodology: Online Surveys.