WELCOME TO MORE INNOVATION
We are experts in Strategic Research and Competitive Intelligence tools that combined with Design Thinking, we help you generate effective innovation in products, services, experiences and digital platforms.
What defines us
We adapt to the key needs of our clients by integrating the digital and offline worlds through strategic research and innovation.
Our offices in Mexico and Chile allow us to operate for all of Latin America, and through our partners to have a global reach.
With 2 decades of experience
This is what we do
What is innovation for
us?
It is the process of converting ideas and knowledge into new or improved products, services or experiences, adapted to the needs of consumers, that provide value and are successfully introduced to the market.
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Our team
We are a multidisciplinary team that seeks leadership in innovation through continuous improvement.
Carlos Quezada
Chief Executive Officer
Claudia Ruiz
Director Studies Qualitative Studies
Francisco Quezada
Director of Administration Chile
Manuel Llanos
Country Director Chile
Luis Echeverría
DP § Sample Manager
Silvina Ruíz-Díaz
Account Manager Chile
Maydelis Pastor
Digital Design
Mayra Ramirez
Operations Manager
Ricardo Ceja
Strategic Account Manager
Nolbert Rojas
IT Advisor
Natalia Sanchez
Research Manager
Ernesto Hilario
Operations Manager
Inocencio Caballero
Associate Consultant
Paulo Carreño
Account manager
Cristobal Espinosa
In memory of our friend, consultant and marketer
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Allies
We have expanded our value proposition through the following Joint Ventures
It is a business “HUB” where its partners operate a cluster of allied and proprietary companies to facilitate business “Fit/Match” between the companies of our ecosystem as well as with the companies of our clients.
Applying automated text analytics techniques to understand social media conversations and seize business opportunities that can impact revenue and customer satisfaction.
In Trecho we start from Design Thinking to develop our own method that allows the generation of innovation from interdisciplinary work, which starts from understanding the needs of our clients, analyze and identify the INSIGHTS that lead us to the path of innovation, designing products, services and coherent, relevant and pertinent strategies for the context where they will interact with the user.
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International networks
Our global network of contacts and strategic allies allows us to provide services in different countries in the 5 continents.
It is a not-for-profit membership organization. Members form a community convinced of the potential of data analysis, research and knowledge to help improve societies, organizations and everyone’s lives, including yours.
We have been helping people and organizations that are part of the analytics and information ecosystem since 1947. ESOMAR is headquartered in Amsterdam, Netherlands and is present in more than 130 countries through its members, so you are sure to find an ESOMAR member in your country willing to collaborate.
GlobalNR is your point of contact with a consortium of research professionals working in partnership around the world. Giving you instant access to knowledge, resources, fieldwork and local market information through a single point of contact in your own national market.
Comprised of a network of leading research firms in 20 locations around the world, GlobalNR members share common goals and standards in their professional approach and delivery to client projects.
Stratégir is an international market research company headquartered in Bordeaux, France, with subsidiaries in Germany and the UK, and representations in the USA, China, Brazil, Italy, Spain, Russia and the Middle East. It enjoys a solid international reputation and cutting-edge products, especially in four areas: new product development, product and mix optimization, consumer and shopper behavior.
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Our customers
MASS CONSUMPTION
Femsa
Grupo Bimbo
Covadonga
HBI Hanesbrands INC
Revlon
Richs
Asoex
IFF (International Flavors &
Fragrances Inc)
Herdez del Fuerte
La Fina Salt
Pepsico
Givaudan
Parmalat
Mondelēz International
Esmeralda
Smucker’s
Modelo Group
Svenska Cellulosa Aktiebolaget
Président
BIC
Cementos y concretos Moctezuma
NGO's
Doctors without borders
A kilo of help
RETAIL
Dominos Pizza
Liverpool
Zientte skin
Radioshack
Las Alitas
Ilacad
Aramark
Chedraui
Comercial Mexicana
Doña Tota Gorditas
MicheMix
FINANCIAL SERVICES
Santander
Western Union
Go to
GE Capital
PrendaMex
Came
ACE Group
Banorte
Carnet
ENTERTAINMENT
Cinemex
Santo Domingo Films
OCESA
Technological / industrial
Samsung
SAP Mexico
Free Market
Advantage Security
Indura
DW-World.de
Mabe
Univex
easytrip
AT&T
PUBLIC SECTOR
Pemex
Conaculta
Consar
Fonatur
Sagarpa
Segob
SER
National Insurance and Bonding Commission
Senasica
HEALTH
Siemens
Valeant
Novartis
Arthrex
AGENCIES AND CONSULTING FIRMS
FCB Mexico
Advertising slogan
IDC
Price Waterhouse Coopers
Young World
Imalinx
TRANSPORTATION AND TOURISM
Andanac Nissan
Mercedes Benz
Interjet
Motel6
Central Parking System Mexico
EDUCATION
IPADE
Seminarium
British Council
Universidad del Claustro de Sor Juana